Wellness content marketing advices by Contentago? With the increasing use of digital media in almost every sphere of business processes, SaaS-based product or service offering is the new in. Content marketing is an important tool to generate new leads, increase awareness about the brand, and convert new customers. However, despite the many benefits of content marketing, only 11% of SaaS companies use content marketing as part of their strategy. SaaS Content Marketing is a great way to enable your target audience to learn about your product, services, features and even how it adds value to the particular industry or business segment you are targeting.
Healthcare content marketing is now a must-have to help hospitals and healthcare providers educate and reach out to their customers. It enables healthcare companies to create awareness and engage with the patients for a more holistic approach. In just the past two years, healthcare content marketing adoption has increased by 25% and demonstrated positive results. If you are thinking of using content marketing in healthcare, here are four tips to help you get ahead in the digital race. The first step towards a successful content marketing strategy is having a plan of action. Before you implement content marketing in your approach, think of the goals and KPIs you’ll focus on. For example, if your content marketing KPI is increasing readership, your objective should be to get an ‘x number of readers to your website’ using your content marketing efforts. Read a lot more information on healthcare content writers.
Trust begets loyal customers. Your audience may respond to your content if you establish credibility as an industry influencer through other blogs within your niche. Guest blogging gives you the opportunity to appear on any number of trustworthy sites. Appearing as a guest blogger may add authority to your own information on the subject and draw positive attention to your brand. Getting your content out there is a great way to build trust and credibility to your own business, and may help you attract loyal customers.
At this point, there should be no doubt that content marketing can help every business. Content marketing is a reliable way to build an organic customer base and increase brand awareness. While there was an initial reluctance in the healthcare sector towards adopting content marketing, it has caught on fast. Almost 83% of healthcare organizations use content marketing and the ones that do not are planning to do so in the near future. Although content marketing in health and wellness is a broad term that covers various forms of content, blogs are the best way to reach out to more customers while adding value to their experience.
Contentago is an on-demand platform for niche related content specifically for health & wellness ecommerce companies, content marketing to aid health & wellness brands be noticed from the crowd. Our awesome algorithm finds the best writer for your job, and they start writing your article. Why use us? In-depth Research: Whatever healthcare or wellness niche or topic you need content for, our vetted writer network of 25+ has specialists to cover you and your business. Discover extra information at contentago.com.