MaryAnn Holder-Browne and the growth of a blockchain in logistics professional: How should marketers address those challenges? I think it’s really getting the heart of how people consume the information that they want. We are living in the information era. The digital era of information. With the advent of the internet first in the early 1990s through now. With all the newest latest modes of communications such as YouTube and different parts and pieces of different parameters within communication and content, people are really geared sometimes in one direction, being visual, being auditory, being a reading learner. If you think back on the educational status of someone, sometimes age sometimes the demographics will tell you where they might reside in that spectrum of learning. But, really when you’re consuming data for your organization, it’s you’re on a learning process because you’re looking for the newest and the latest information to help you shine in your position and help make you a better employee, a better partner you know with your suppliers with your organization. Read additional info at Mary Ann Holder.
MaryAnn Holder-Browne is Chief Marketing Officer at One Network Enterprises, a provider of the blockchain-enabled network platform, The Real Time Value Network. Back in 2002, Greg Brady, a supply chain visionary and Ranjit Notani a pioneer in multi-enterprise collaboration technology came to the conclusion that the traditional paradigm of business-to-business collaboration built around enterprise-centric software was fundamentally flawed. Businesses must take an outside-in network view and together serve the end consumer. In May 2003, they acquired Elogex, a cloud-based logistics software company, and founded One Network Enterprises with a vision to create consumer-driven business networks. They developed a network platform that enabled entire business communities to collaborate and work together to serve the consumer. Brady and Notani brought the network way of conducting business just as LinkedIn did so to managing professional contacts. They re-imagined how business software is built, delivered, and used for today’s dynamic and highly inter-connected world.
Today, these hybrid blockchain-enabled networks are providing a real-time, shared, single version of the truth at the core of the business community. They eliminate data discrepancies, delays, and costs, while leveraging blockchain’s strong, decentralized, and trusted network. Best of all, it supports powerful new functionality such as chain of custody apps that run on the hybrid network. These shared apps empower shippers, carriers, freight forwarders, 3PLs/4PLs and other partners to track and manage orders and shipments, and collaboratively plan and execute across all stages of the supply chain, in a trusted, transparent, yet confidential environment. Considering the strategic role logistics play in business, how an organization approaches logistics can often dictate its overall success or failure. Blockchain enabled networks are creating an unprecedented advantage by greatly speeding how goods are moved throughout the supply chain by taking the guesswork out of process and ensuring all partners are operating on the same page.
MaryAnn Holder on One Network’s Intelligent Control Tower: One Network’s Intelligent Control Tower is not your typical control tower, that provides visibility to immediate trading partners only. The Intelligent Control Tower monitors, manages, and controls decisions and execution across functions and across companies to optimize the entire network. The Intelligent Control Tower uses AI and serves as a system of engagement across trading partners, and orchestrates companies, people and things to work together in real-time to serve the end consumer. Until recently, supply chain control towers have been all about providing visibility to your immediate trading partners. But with the development of multi-party, consumer-driven networks, advanced control towers now provide real-time visibility, collaboration and powerful AI capabilities to move beyond decision-support to decision-making and autonomous control. See more details at MaryAnn Holder.
“While many vendors just talk about bringing automation to their supply chain planning and inventory optimization software, One Network has customers that are live and using the capabilities to extract value from the technology,” said Seth Lippincott, lead analyst of the report. “By providing an integrated platform on which customers can run their supply chains end-to-end, the vendor is shortening the distance between planning and execution, providing a holistic view of inventory and the ability to optimize stocking levels. Nucleus expects the value One Network delivers to continue to improve as more customers adopt its automation and intelligent capabilities.” MaryAnn Holder-Browne, Chief Marketing Officer of One Network: “We are thrilled to once again be recognized by Nucleus Research”.
The ONE Platform supports a variety of multi-tenancy models such as classic multi-tenant as well as network multi-tenant and is credited by customers for delivering rapid results at half the cost of traditional technology approaches. Leveraging AI and Blockchain, the multi-party digital network has more than 60,000 businesses onboarded globally and is the largest business operating network worldwide. “As the largest supply chain network in the world, we are thrilled to be named a Leader in Gartner’s Magic Quadrant and to see them emphasize the importance of multienterprise solutions and their impact on the modern supply chain,” said MaryAnn Holder, Chief Marketing Officer, One Network. “With a vast number of retailers, distributors, manufacturers, carriers and third-party logistics providers onboarded, the RTVN offers a disruptive technology and business model that enables our community to slash inventory, improve service levels, and speed up the supply chain in order to outpace the competition.”
