Premium eCommerce marketing guides by MarketingSpaces: Like the foundations of a building that are hidden away, marketing clarity is essential if you want to build your business up and out. Marketing clarity means knowing what marketing to do, when and why. And like a building’s foundations, it sounds so simple: dig a hole, pour in concrete. Nothing that carries the weight of something built to last is that easy. Design your marketing foundations: You have to purposefully design your marketing foundations so your entire business can sit on them and grow and grow and grow. This means: Choosing key segments to focus on and put at the heart of your marketing – ditch this idea of ‘Everyone needs our products, so we should go after everyone’. Focus on the segments that are the best fit – that you are best set up to deliver to and who give you the most profit. Knowing why your clients should choose you over all the other options available to them – then design your marketing around reinforcing this competitive market position. Choosing the right martech (marketing technology) for now and the future – choose the materials for your marketing foundations so they can be built on to whatever size you want to get to. Read more info on marketing coaching.

Long gone are the power of billboard and leaflet marketing, even if some businesses continue to combine online and offline marketing campaigns to drive messages into an increasingly distracted audience. However, digital marketing agency growth attests to the continually growing power of online advertising spend and a need for digital marketing specialists. Of the world’s 7.9 billion population, 4.88 billion people around the world now have access to the internet, most commonly via smartphones. people are active social media users who, on average, spend nearly two and half hours on social media alone on a daily basis.

The aesthetics and content should invite Internet users to learn more about the products you offer, transmit security and trust by integrating clear texts and contact information. In addition, you should make sure that your website’s design is responsive since currently much of the queries about products and online sales are made from mobile devices. Make sure you have your digital marketing funnel all planned out. Sometimes better known by the abbreviation SEO, this means of promotion allows natural referencing experts to influence the search results of the search engine (like Google) so that your e-store is positioned on the first page in relation to the keywords used. According to its algorithm, good positioning will depend on many criteria such as the competition of the chosen keywords. It is therefore important to develop an SEO strategy for your dropshipping store if you want to double your dropshipping sales.

When your website gets frequently updated, fresh content and new sources of information are available for search engines. Because of this, the search engine’s web crawler will discover and access the updated content. This will improve your website’s indexability which means that you are in a position to achieve higher rankings with fresh content. Every time you update your website with new content or regurgitate old content, search engines take note of this, and as a result, when you check Google rankings of your website, you would see the change in your website position as well. Write content for the reader and not around your keywords. Do add meta tags, title tags, and descriptions, but do not forget to sound natural.

Why China dropshipping? China is the fourth largest oil producer in the world with the country having a production of 1.3 billion barrels in 2002. The size of oil deposits in China is not known for numerous oil exploration studies being conducted in the country. Despite China’s enormous oil production, the country is still oil-deficient and being the world’s largest oil consumer in the world, and the country relies on oil imports to meet its domestic oil demand. China has also invested in renewable energy which is seen as the new frontier in the energy industry, with the country being the top electricity producer from renewable sources. The country has numerous wind farms located in its vast territory as well as in offshore sites to harness wind energy which according to researchers from Tsinghua University, can meet the country’s electricity needs. In 2013, the total electricity output from wind sources amounted to 140 Tw-h.

Now, Instagram comments and saves are more important than ever. So the best way to improve your engagement for this year is to create more content that encourages your audience to tap that save button! “Savable content” is anything you know your audience will want to read back again at a later time. If you’re trying to think of “savable” content for your feed, think about what’s important to your audience and what will they find value in. This can be anything from an infographic to funny memes or quotes that you know will resonate.

Internet Marketing to Attract New Customers: You can use online marketing strategies to attract new customers. To do this, you’ll want to focus primarily on paid social media ads, search engines, and web design. For instance, you might use Facebook’s Lookalike Audiences to get your message in front of an audience similar to your core demographic. Or, you could pay a social media influencer to share images of your products to her already well-established community. Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel. Discover more information at https://marketingspaces.co.uk/.

As seen with Tik Tok’s immense success happening overnight, staying up to date with trends both content and platform-wise keeps your brand relevant to your target audience. If you lack the expertise or time to implement social media marketing strategies in real-time you could miss valuable opportunities. How often you should post on social media depends on the channel. For Twitter, it’s recommended that you tweet about three times a day, while on Instagram, brands usually post once or twice a day. Frequency is something to keep in mind, but more than anything else, successful social media marketing requires consistency. If you post several times a day, then transition to a few times per week, you will start to lose followers and generate lower engagement per post. To achieve consistency, you must have a clear plan and allocate time to put it into action.

A conventional e-commerce store requires large storage spaces, especially when it carries numerous or large items. Storing ten to 100 items might be imaginable, but storing 1,000 to 1,000,000 items can cost a real fortune, which is not within a startup’s budget. The dropshipping model solves this high warehouse rent problem, as the products stay with the manufacturer or wholesale supplier until they’re purchased.