Adam McManaman‘s web design tricks today? Digital marketing is any marketing effort that you make online, and it is an important strategy to work on to increase the organic traffic (number of clicks) of your website. Digital marketing is an on-going process that you must put constant effort to stay competitive in the digital world. Digital marketing is a big field to work with, but it can be roughly categorized into inbound marketing and outbound marketing. Inbound marketing refers to a marketing methodology where you attract visitors and potential customers in rather than outwardly pushing your brand.
Adam McManaman on web website speed : Google says to use words in URLs that are relevant to your page’s content. Using the query you’re targeting is usually the easiest way to do this. Google says to avoid using long URLs because they may intimidate searchers. For that reason, using the exact target query as the URL isn’t always best practice. Just imagine that your target keyword is “how to get rid of a tooth abscess without going to the dentist.” Not only is that a mouthful (no pun intended), but it’s also going to get truncated in the search results. Removing stop words and unnecessary details will give you something shorter and sweeter while keeping the important words.
Email marketing is one of the most popular types of digital marketing. To put it shortly, it’s the use of email for promoting one’s products or services. If you go a little deeper, email marketing might also refer to building relationships with your customers. Ideally, emails you send out to your clients should not only speak at them but also encourage meaningful interaction with your brand. Notice how the guys from Buffer start a meaningful conversation by asking their readers’ opinion in their emails. There are many things that contribute to the success of your email marketing strategy, from the content you create to the time you send your emails. One thing is certain, though: email marketing is far from being dead and should definitely be part of your overall digital marketing.
Adam McManaman on Ecommerce : If you take a look at any eCommerce website, they will have a search bar located at the top of every page. A comprehensive search function enables users to find a product in your catalog. If you are able to provide suggestive search terms whilst your customer types in the search bar, that’s even better. Having a clear navigation menu helps to identify the different types of product categories your website sells to your customer. It is important that you use general terms to segment your product items. For example, a fashion brand will differentiate their product range by “Men”, “Women” and “Kids”.
Teens are the most impatient users and never prefer to be on a cluttered website full of texts as it quickly bores and distracts them. They don’t like to read a lot. Avoid dense text and apply proper website writing and formatting techniques. In this way, you can quickly impart the ideas to the teens. Put the content in small and meaningful chunks as it will retain the information and pick up from where they left. Yes, the size of the text matters even to teenagers. To your surprise, not only the old age people, even the teenagers do not like to strain their eyes and put the effort in reading the content whose size is too small. Despite having sharp eye-sight, teens prefer large font sizes. Web designers are mostly young and assume that every other age group also feels the same. But this is not the fact, and you need to work on it to avoid negative comments.
It’s one thing to create a good-looking website. But can your customers really find their way around? You need to add frequent navigation links to help make browsing easier. And whenever possible, emphasize the location and function of these links so that new visitors don’t get confused. How do you think most customers will discover your small business? If you imagined someone in front of a computer, think again! The majority of online users now browse the web using mobile devices instead of desktop devices. Because of this, your site should use a responsive design: this makes sure it looks good no matter the size of the user’s screen and helps you optimize both experiences.
Motion tells stories, responsive design affects people’s emotions, and the trend is really fast-growing. Businesses are vying for audience attention and striving to keep them involved, to deliver complex ideas in simple forms. Motion gains users’ attention and increases engagement level. All kinds of animations, pop-ups, pull-down menus, scrolling, and transitions, make users interact with the platform and are gaining in popularity within web development.
