SEO laws and white hat methods change every year so here are some SEO advices for best results in 2019. Dave Davies, CEO of Beanstalk Internet Marketing, said machine learning is about to explode in 2019. “While we’ve seen machine learning in search with RankBrain, Google News groupings, etc. we haven’t really experienced the true power of what it can be. This is the year that changes,” Davies said. “We can see the prep work coming with some of the layout changes the engines are pushing out and their drive to answer intents rather than questions. This is the root of machine learning’s impact on search.” But machine learning won’t just be something to watch on Google and the search engines, said Jenn Mathews of Jenn Mathews Consulting. “Companies need to adopt machine learning to develop unique content for SEO, beginning with a set of data based on specific variables,” Mathews said.
Topic clusters are a hot new SEO tool that many sites haven’t yet used, which is a pity, as search engines are changing their algorithms to favor content structured this way. Topic clusters involve changing your website structure to have single “pillar” pages acting as primary hubs of information. From this hub, each subtopic (or cluster) has its own page connected via link. Think of it like spokes on a wheel. Every piece of cluster content connects back to the hub, with the pillar page providing the primary anchor point for navigation. Both users and search indexers like knowing how pages are connected to one another at a glance. Pillar pages are a great way to structure your content to support this goal.
WordPress SEO tip : Before we move on to the next section, I would like to mention a few things about the images and videos you’ll use in your content to reinforce your SEO. To begin with, adding images and videos to your content is one among SEO best practices that many rarely implement. And that’s just sad because optimized images will bring you great traffic from Google Images and the likes. Videos can garner you traffic, links, mentions and more from sites such as YouTube, Vimeo, Tumblr and more. We’ve talked about optimizing images for WordPress before, but how do you optimize images for search engines? This is the easiest part. To begin with, you should optimize your images for fast loading. Don’t use heavy images that will only slow down your site. If you need a 650 x 300 featured image for your next post, upload one that’s 650 x 300 and not a pixel more. Secondly, make sure your images are relevant to your content. Apart from gaining you better rankings, images should enhance your content – their original purpose.
Featured Snippets will continue to play an important role in 2019. They satisfy the user’s need for simple answers to a question. The displayed excerpts come from websites that Google interprets as suitable for answering the user’s question. However, it remains to be seen how Google deals with the trustworthiness of the pages used. Google has already started to create a knowledge graph for many queries, using data from Wikipedia to do so. In the English-speaking world, Google is far ahead when it comes to answering questions. This is where the search engine shows its “People So Ask” Boxes, which can be clicked directly by users.
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