Improve your marketing power from 2d animation videos? Thanks to their visually compelling nature and straightforward structure, cartoon marketing videos can help you consistently overcome the short attention spans that most audiences engage content with. Nowadays, most customers don’t have the time – or inclination – to read lengthy texts or sit through extensive and often confusing explanations. Take the average prospect getting ready for work or school. They have a smartphone in their hands, scrolling through their feed, and find/play your video. A short, visually interesting piece is often more likely to keep their attention long enough to deliver your message in situations that extensive texts or complex content couldn’t compete! Marketing cartoon pieces have customers’ convenience at their core. They are designed to be concise and intended to be consumed whenever they get a chance, wherever they are.

Before looking at do’s and don’ts for a productive and worthwhile explainer video, one should first understand how to make an explainer video. How to make an explainer video? Writing a script : Making an animated explainer video is started by writing an elaborate script. The script must target customers’ needs and finds out how to address them. It’s important that companies do their research first. After completing the writing of the script, the next step is recording voiceovers. A professional voiceover should suit the tone of the brand and audience of the company.

For brands its essential to recognize that video content is the most preferred content type on social media these days, and since 73% of consumers claim that a brand’s social media presence and activity affected their purchasing decision, leveraging 2D animation for social media is a step in the right direction for businesses. Any business owner would understand why it is vital to respond to consumer demand, and in the age of globalization where consumers have unlimited choices and alternatives, businesses that respond the quickest to these trends can make the most out of them. See more information on #animation video.

Brand videos serve to introduce your brand to consumers who may not be familiar with your company. Product videos fulfill a similar purpose but go deeper into explaining a certain product or product feature. As such, this format is more top-of-funnel and serves to create greater interest in your brand. Animated videos can be used to put a creative spin on your brand or concept. In the climate of COVID-19, this can also be a practical consideration to replace physical actors. Who this video is for: Potential clients looking to discover new brands or existing clients looking to learn about new features.

Hand-drawn style: This style relies on using a hand to draw information while a narrator’s voiceover echoes the on-screen action. Whiteboard animation: This style offers a clean, uncluttered approach. Characters and graphic elements appear on-screen to illustrate the product being sold. In this winning example, the story is told by moving graphic elements while a crisp audio voiceover echoes the on-screen action. If you watch the entire video, you’ll notice that one scene also uses hand-drawn elements. The hand is also used in a different way – It’s used as a vignette within the storyline, instead of actually sketching out the entire story. Find more details at 2d animation.