High Quality company reviews provider with ReviewmyCompany? Reviews on your website are always useful, but happy customers are likely to share their thoughts on as many places as possible, increasing your multi-channel footprint. A proactively cultivated brand is one that increases your online visibility, and today, that means encouraging several ways for people to talk about you. Social media is a great tool, but the ability for customers to talk about you on other channels is a crucial component of your presence. Almost two-thirds of shoppers think that online reviews are an essential part of the decision-making process. When they want to know the best places to go, they’re more likely to turn to Google, Yelp, and TripAdvisor than they are to a newspaper or even their friends and family.
We recommend senior living and 55+ communities approach online reviews the same way they approach their marketing strategies. Every community should develop a reputation and review strategy that focuses on nurturing relationships with prospects, addressing their needs and meeting each person where they are in their individual purchase journey. Something to note, GMB has paused new reviews from appearing on local pages for the duration of the current coronavirus crisis. But that doesn’t mean you have to put the development of your community’s review strategy on hold. You can continue to work on your strategy for soliciting reviews for other sources like Facebook recommendations and Yelp. You can also continue to focus on supporting your community’s residents/homeowners and their families, as they continue to navigate these uncertain times, and provide a positive experience for those who you’re continuing to nurture.
Get a second chance with unhappy customers? A simple system to proactively collect and use feedback from all your customers. Solicit happy customers to share positive experiences on sites of your choice using automated email and text/sms.? Avoid negative reviews on social media and review sites with our easy to use system.? Reach unhappy customers before they leave a review by directing them through our review funnel.? A simple dashboard to manage all your customer reviews! Discover additional information at review reputation builder software.
The same concept applies to your products online. If you advertise them on social media in such a way that appeals to the most influential people in your industry, they will naturally become interested in your products and start a conversation. Nowadays, with algorithms on every social media platform being used to push preferences in our faces and celebrity endorsement everywhere, online browsing is permeated with fake promotion and forced marketing. So it wouldn’t be uncommon to see content from people who have been paid to promote a business. Pinterest’s attitude to UGC is one to note. While the digital scrapbook site understands that marketing strategies are often based on retargeting display ads to get them in front of the right consumer, it can be seen as intrusive. So Pinterest recently introduced a newsfeed without an algorithm to respect the privacy of the online user.
Reviews are also important for local businesses. As many as 82 percent of consumers say they consult them to find out more about local stores (Brightlocal, 2019). This is a slight decrease from 86 percent from the previous year. But industry experts are hesitant to attribute this to a decreasing reliance on online reviews and foresee that they will continue to be important to both local businesses and shoppers. There’s, again, a stark difference in the way the older generation consumes reviews. While more than half (52 percent) of consumers aged from 18 to 54 claim to “always” consult reviews of local businesses online, just one in ten consumers over the age of 55 do so. In fact, 29 percent of consumers over 55 say they never read online customer reviews of local stores, compared to just 17 percent for 18- to 34-year-old consumers and seven percent for 35- to 54-year-olds. Discover extra details at reviewmycompany.com.
