Carina Hatton’s complete small business marketing guides today? Carina Hatton about marketing for ecommerce websites: She started her own business at five years old, selling magazines door to door. Her first real job was as a cashier at a local garden center. She loved that job, and she learned to work every single area of the store at fourteen years old. Learn the legal side of starting and owning your own eCom store even if you’ve researched this stuff before and been left completely confused.. What’s an entity? Do you need a sales tax identification number? How do you setup a business bank account? It’s all inside this day’s training.
Now Google says it can pinpoint that useful passage, which drives the page up in the rankings. Here’s how Google describes it: “By better understanding the relevancy of specific passages, not just the overall page, we can find that needle-in-a-haystack information you’re looking for. This technology will improve 7% of search queries across all languages as we roll it out globally.” Google also expects to provide better results for precise topics. As Google explained in the same announcement: “If you search for ‘home exercise equipment,’ we can now understand relevant subtopics, such as budget equipment, premium picks, or small space ideas, and show a wider range of content for you on the search results page.” My sense is it will be tougher to rank for broad phrases and easier to rank for long-tail phrases. To be successful with subtopics, your site should support long-tail keyword phrases. Given recent machine-learning and AI advancements, you don’t need to keep repeating the long-tail phrase in the content. Include it in the content, then support it by using similar phrases. Maybe your phrase is “winter and cold weather running gear.” Work that into the page title, page content header, etc. But use related phrases in the content, including image names and alt text such as “jackets” and “running in the rain.”
Are affordable SEO services important? Carina Hatton thinks yes, and here is why : When you seek the help of an affordable SEO company, you should expect results. Results include increasing the organic traffic to your website. An affordable SEO company will also help in optimizing and redesigning your small business website, or elements of the site, ensuring optimum user experience. With one of our affordable search engine optimization packages, you will be able to achieve your business goals and objectives without a large initial investment.
Reviews & Ratings: Getting positive reviews and higher ratings benefit your business in local SEO. Local reviews not just boost your company’s local reputation but also brings in potential new consumers. If you take a look at the local SERP, you can see ratings and reviews having their place within the local 3-pack. The quality of reviews is more into impacting your local search rankings.
Carina Hatton on SEO for small business: Inbound link authority is the single biggest ranking factor (>60% of Google’s algorithm!) because it provides basic understanding to a search engine on how to value a website. Having a backlink on a very credible site can be a huge boost compared to several hundred coming from less authoritative sites.
As a small business owner, you should be focusing on keywords relevant to your niche. Using such keywords, you can reach out to a limited but more specific audience. For instance, if you sell shoes online, “genuine leather shoes” might work better than the most popular keywords for you. That’s because the competition for long-tail keywords or specific phrase keyword is relatively low. Find more information on .
